Sergio is a character cowboy: funny, mischievous and genuine. During a brief respite at the Lusker Ranch branding in May, he said, “You know, I was a National Geographic centerfold.”
Intrigued, I asked for more details; Sergio was featured in 1993 as part of the story “Wide Open Wyoming,” photographed by Richard Olsenius. Sergio was carrying a mailbox across a road, and found it funny that such a picture emerged from his experience with the magazine.
“The photographer spent five or six days with us, and I end up in the magazine carrying a mailbox. Funny, eh?”
I imagine Olsenius found Sergio as photographically intoxicating as I did, and much of the branding, I made images of him. He’s not a Nebraskan, so he won’t feature in the Plainsky project, but he certainly will find a place in others. I chose to publish this one first as a character introduction to such a fascinating subject.